WELCOME TO stephsdesk.com
Hi, I’m Stephanie, a Creative Director currently working and living in Switzerland. I specialize in conceptualizing and implementing creative solutions to meet marketing strategies. This includes providing creative ideas, concepts and insight on overall branding solutions.
What I do best
Vinyl graphic service available HERE
Design is a support tool to achieve marketing goals. With strategically planned, executed collateral and timely promotions, Graphic Design is a key component to any successful marking campaign.
To begin designing, I have to find out as much as I can about the three Ps (people, problem, project), then sketch, refine sketch, discuss, test and evaluate.
Strategy is art direction and is the action planned to achieve marketing goals and objectives. It's important to plan ahead to execute projects to its full potential.
WEB & UI/UX DESIGN
Websites are the first channel people resort to for information, it gives an opportunity to build brand credibility with the user interfaces and user experience design.
From story boards to rendering, Video editing can display footage and motion on screen that brings another dimension to design.
It is more than creating visually appealing slides for presentations. It's the whole production from planning, lighting effects, background graphic, videos, audio and stage props.
I have over 10 years of graphic design experience from, self employment, start ups, agencies and corporate.
Leica Geosystems AG | Hexagon Geosystems
JAN 2015 - CURRENT
Part of the global marketing management strategic team, ownership of Leica Geosystems and Hexagon Geosystems branding and creative identity. Lead and manage creative team in Prague, Czech Republic. Guide and support all regional marketing divisions globally, communications team, product team, digital marketing team, event managers and key stakeholders by coordinating, planning, develop creatives to corporate CI standards, including all UI software, social media, web, print and videos. Report to the VP of Marketing and work along side CEO and CTO on keynote presentations for international events.
LEAD GRAPHIC DESIGNER
MAGNOLIA INTERNATIONAL LTD.
MAR 2014 - NOV 2014
Provided creative ideas, concepts and insight on design solutions for the marketing team. Was responsible for conceptualizing and implementing graphic design solutions that met marketing strategies from concept to completion. Projects included monthly responsive newsletters, corporate website concepts using bootstrap framework, web assets, banners ads, iconography, brochures, presentation, diagrams & shapes, videos, print & screen signages for events, conference campaigns and interactive whitepaper layouts.
CAMBRIDGE, ONTARIO CANADA
OCT 2011 - JUNE 2013
Worked collaboratively with the marketing team to develop and create designs for various promotional projects including webpages, landing pages, apps, graphic assets, creating and editing videos, print materials for promotional events, billboards, flyers, posters, ads, mailers, brochures, templates, social media graphics, user guides, bus ads and e-newsletters. Also maintained good working relationships with outside suppliers and printers to get the best results for production.
PINELAKE COMMUNICATIONS INC.
WATERLOO, ONTARIO CANADA
JUL 2010 - NOV 2011
Developed online interactive user guides for Blackberry devices and built ‘How to Videos’ for the Blackberry tablet using Adobe Photoshop, Flash and After Effects. Designed UI/UX layouts and formulated branding styles for mobile apps. Completed proposals for submissions for HTC and BlackBerry media projects. Conceptualized and revitalized BlackBerry’s monthly media newsletter webpage template.
INDUSTRIAL DESIGN GRAPHIC DESIGNER
BLACKBERRY | RESEARCH IN MOTION
WATERLOO, ONTARIO CANADA
FEB 2009 - JUL 2009
Worked under tight deadlines with the industrial design team to create artwork files for mass-production of all BlackBerry devices, accessories and packaging. Re-touching images and put together device renderings for carriers with their branding for presentations purposes. Conducted new studies for keypad graphics, typography, icons, branding, patterns and wallpapers. All using the visual identity and branding standards guides. Also reviewed production samples and provided feedback using power point.
Coop, Volunteer and Freelance
GRAPHIC WEB DESIGNER
Seneca College - Athletic Department
JUN 2007 - NOV 2009
Responsible for new website design. Also created various promotional materials such as posters, presentations, proposals and programs.
VGC | Vinyl Graphic Central.
NOV 2005 to NOVE 2009
Designed and created vector artwork using Adobe Illustrator and CorelDRAW to convert artwork to large plotter to produce vinyl decals.
UNIVERSITY OF WATERLOO
NOV 2008 to DEC 2008
Created promotional materials for the Waterloo Warriors: news print, brochures and web graphics.
Other software skills:
Seneca Collage of Applied Arts
Completed December 2008
Seneca at York University Campus
VISUAL MERCHANDISING ARTS
Completed December 2005
NEWNHAM MAIN Campus
"Goal of design is to shape perception"
"Be Bold or Italic never regular"
“Design is creativity with strategy”